Alupro joins OPRL as a guarantor
Alupro is joining OPRL’s guarantors to add aluminium packaging recycling to the partnership of paper and card, cartons and plastic packaging recycling organisations alongside local authority and brand and retailer recycling interests.
The on-pack recycling labelling run by OPRL Ltd, the rapidly growing not-for-profit, embraces all packaging materials in a unified scheme understood and acted on by more than 3 in 4 consumers.
Alupro joins ACE UK, CPI, INCPEN, LARAC and RECOUP as guarantors of OPRL Ltd. The shared ambition of all the organisations is to achieve greater and more effective recycling of packaging materials to establish a truly circular economy.
Rick Hindley, chief executive of INCPEN, said: “We are delighted to become a guarantor to OPRL; our members recognise the huge importance of clear messaging to consumers to encourage recycling, and on-pack recycling labelling is a vitally important element of the communication toolkit. We look forward to working with OPRL and its partners to further develop a clear and unambiguous labelling system.”
Jane Bevis, chair of OPRL Ltd, added: “Our strength lies in the broad coalition of organisations supporting our labelling scheme and recyclability evaluation and design activities. The public and participating businesses know that the same evaluation framework and rigour is applied to all packaging, and the same simple and easily recognisable recycling information given to consumers. That’s why, in just 10 years, our labels are so widely recognised and trusted.
“We share with all our guarantors a commitment to support the growth of a circular economy in packaging and packaging materials. This closer relationship with Alupro broadens the range of materials covered, enabling us to draw on their expertise and insight into aluminium packaging-related issues. We continue to develop the right tools to support members in responding to the evolving policy agenda, delivering more recyclable packaging ranges and engaging consumers more effectively in recycling that packaging.”
The Aluminium Packaging Recycling Organisation (Alupro) represent the leading aluminium packaging producers, reprocessors, converters, fillers and brand owners in the UK on issues relating to the recycling of aluminium packaging.