Alupro

 

Teach them young

It was encouraging to read about a podcast series launch this week, aimed at children, that is all about aluminium recycling.

The Lonely Aerosol

Here’s a quirky sounding campaign for you, with the news that Alupro in the UK, has launched The Lonely Aerosol digital engagement campaign to encourage consumers to recycle their empty aerosol cans. Running between 18 January and mid-March, it will see social media users targeted with a series of creative digital animations.

Participation in recycling

Aluminium packaging recycling organisation – Alupro – recently welcomed Rachel Maclean MP, member of parliament for Redditch, and Cllr Matthew Dormer, leader of Redditch Borough Council, to its headquarters in Worcestershire, UK.

Record-breaking aluminium beverage can recycling

With at-home consumption increasing significantly due to the Covid-19 pandemic, it is not surprising to learn from Alupro that in the UK, aluminium beverage can recycling hit its highest ever rate in 2020 at 82%, representing a year-on-year increase of 6%.

Keep it local

It is always good to receive stories that are a bit quirky, that tell a local story or showcase the efforts of a small business. One such product story that will be covered in the next issue of CanTech International is how the last remaining can maker in London, William Say & Co, cost-effectively produced a short run of 100 Christmas gift cans for its customers using new digital printing technology

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The Circular Economy…

As awareness and concern for the environment increases, there is a growing interest and movement towards creating a Circular Economy. We are told that circularity is more than just recyclability, but the metal packaging industry is already at an advantage in helping to create more circularity in that much of what is produced can easily be sorted, recycled or reused. 

CanTech International