Crown wins INX Can Design contest
Crown Brand Building Packaging won the contest in 2019 with its INDIO Beer Pueblos de México Unido Edición Muertos. Image: INX
INX International Ink Co has announced Crown Brand Building Packaging as the winner of the inaugural Coloured by INX Can Design contest.
Crown’s entry, INDIO Beer’s Pueblos de México Unido Edición Muertos, received 795 (74%) of the 1,076 votes conducted on the INX International Ink Co Facebook page from 6-13 April 2020.
INDIO is a dark beer that has been brewed and sold in Mexico since 1893. INDIO’s promotional label required bright saturated colours to create a contrast that emulated the importance of this celebration to all Mexicans. As with all the INX contest entries, eligibility required use of the INX Metal Colour Catalogue and no less than two colours from the INX Colour Perfection library.
“Our client was able to compare and select different colour samples visualising combinations, while increasing the speed in the design process from the start,” remarked Esveydi Rossano, graphic designer for Crown.
“Having the INX Colour Catalogue allowed us to have more control over the digital file. It also allowed us to orient and direct the client from the start and avoided needing many pilot tests, which saved us a lot of time. We took advantage of the vast spectrum of colours in the catalog to make our products stand out with the different transparent, opaque and bright varieties of colours.”
The Crown design won the popular vote over four other entries from 2 Towns Ciderhouse, Brooklyn Brewery, National Beverage Corp and Two Chicks Cocktails.
“With this being the first year of the contest, our panel of judges were very pleased with the quality of the designs we received from can makers and beverage brand owners and designers,” said Renee Schouten, director of marketing for INX International Ink Co.
“With the new update later this year that will increase the INX Metal Colour Catalogue to over 600 removable metal colour swatches, we anticipate even greater interest for our contest in 2021.”
Schouten said that INX management would present the engraved trophy to Crown Brand Building Packaging officials when the Covid-19 situation allows.