Striking cans for cricket fans

A range of striking cricket-themed promotional cans which feature photo-like images are being manufactured by Rexam in the UK for brand owner A G Barr.

Rexam has created eight promotional designs for the 330ml cans used for Rubicon’s Exotic Fruit Juice drinks, promoting their Love Cricket campaign. This includes their Spin to Win competition which offers consumers the chance to win a number of cricket related prizes.

The cans feature Rexam’s Illustration Impact technology, which allows photo like images to be printed on the metal, to display images of cricket stars Graeme Swann and Muttiah Muralitharan. These striking images will help to catch the eye of cricket fans.

Adrian Troy, from AG Barr, said: “Having such big cricket personalities as Graeme and Muttiah on-pack is a great boost for Rubicon as they are both world stars, who are instantly recognisable to cricket fans and will help to drive sales. Cricket is one of the biggest sports in the UK and continues to grow in popularity, especially with England’s brilliant performance to retain the Ashes and consumer excitement about the World Cup.”

The promotional cans went on sale in February and will remain on shelves for two months. They will help build on last year’s cricket themed on pack promotion, which helped Rubicon to achieve its highest ever sales.

Gary Aslam, European customer services and regional sales director at Rexam Beverage Can, added: “We have a great relationship with A G Barr and we consistently deliver high quality products, even under pressure. On this occasion the Rexam customer sales team worked quickly to deliver the promotional cans to Rubicon in less than a week. The high quality of the cans really enhance the complex artwork and helps Rubicon to appeal to all cricket fans.”

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