HeatTek launches new brand for metal packaging industry
A new brand has been unveiled for one of HeatTek’s key categories of manufacturing equipment – Evolve Systems.
The new name unifies the company’s product groups exclusively designed and built for metal packaging.
Evolve Systems encompasses HeatTek’s Pin Ovens, Internal Bake Ovens, Dryoff Ovens as well as its recently expanded offering of Washers.
“The timing of this brand introduction is significant,’ said Adam Plowman, director of the Metal Packaging Division. He explained that, since the beginning, HeatTek has been on a constant quest to innovate and move the company forward. “It’s an exciting time as customer preferences are shifting to include more variety. And because there’s also an emphasis on reducing plastic, a growing list of canmakers are rewriting the rulebooks.”
HeatTek has been teaming up with leading can makers to create manufacturing processes for distinctly new products. And because research and development is vital for any high-capacity innovation, canmakers need equipment experts to collaborate with in all stages of production planning. “This is where HeatTek excels,” said Plowman. “Our deep-rooted industry experience combines with our drive to explore new technology. The result is superior equipment for our customers.
“The Evolve Systems brand highlights the “evolution” in canmaking and celebrates the contributions being made to support a thriving industry and a more sustainable planet.”
A new logo accompanies the new Evolve Systems brand. The circular shape serves as a focal point and symbolises the precise movement of air and water needed for exceptional can manufacturing. The logo also includes forward-leaning lettering to represent progress, movement, and a subtle reference to the company’s home state of Wisconsin’s motto – “Forward.” The trimmed, open can in place of the letter “L” keeps the industry it serves at the forefront of its designs and craftsmanship, says the company.