Canpack supports Czech bitter beer brand story

Czech brewer Pilznensky Prazdroj, producer of Radegast Ratar, its most bitter beer, recently asked Canpack to produce packaging to support its brand story.

The beer’s strong bitter taste is a result of the Polaris hops it is made with, and Canpack proposed using the Matt Tactile textural effect to emphasise the ingredient. Matt Tactile is a mix of rough and matt finishes and has been used to enhance the dark green hops on the can.

Stephen McAneny, chief commercial officer, Canpack, said: “With more choices for beer drinkers than ever before, having well-designed, enhanced packaging for your product is critical for success. We used our Matt Tactile texture to help Radegast Ratar stand out on the shelf. So before they even get to taste the beer, customers will be able to feel the ‘hoppiness’ of this beer when they pick it up.”

Marek Grabovsky, Radegast brand manager, said: “The category of consumers looking for a high level of bitterness in their beer is growing, and both the look and feel of the can will draw attention to the premium hops we use to achieve it in this beer. The Matt Tactile effect on the hops ensures that our cans are as unique as the beer inside. Working with Canpack allowed us to emphasise the hoppy bitterness as the prominent focus of our brand and what we represent.”

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