Corona launches canned taste of the tropics

Corona, an AB InBev global brand, has recently announced the launch of Corona Tropical, the brand’s first lightly sparkling alcoholic drink made with a hint of real fruit juice available worldwide.

The new canned drink is an inclusive beverage for consumers who embrace the Corona lifestyle but are looking for an alternative to beer, according to the brand.

“Corona is a brand that was born from the tropics and as we encourage consumers to embrace the lifestyle around the world, we’re excited to offer a new Corona beverage to those who love the brand but are looking for options outside of beer,” said Felipe Ambra, global vice president for Corona. “It is our mission to bring paradise to people everywhere and our newest innovation does just that. We created a more flavorful and very approachable alcoholic beverage so that everyone can enjoy the feeling of paradise done the Corona way.” 

The newest innovation by Corona is currently rolling out globally in China, Colombia, Peru, Panama, Ecuador and the UK, with additional markets launching later this year, starting with Canada.

In the UK, Corona Tropical is 4.5% ABV and available in three flavors – Guava & Lime, Raspberry & Lemon, and Grapefruit & Lemongrass. In Latin American markets, Corona Tropical is 4.2% ABV and available in four flavours – Lemon & Lime, Grapefruit & Lime, Pineapple Mango & Lime, and Strawberry Cherry & Lime.