Virtue Clean Energy launches new orange canned energy drink

Image: Virtue Clean Energy

Virtue Clean Energy, the brand that creates clean alternatives in the energy drink category, is announcing the launch of its newest product, Virtue Clean Energy – Orange, launching to Ocado and Amazon in the UK this September (RRP £1.40 per 250ml can).

Following the ongoing success of the brand globally, Virtue Drinks has expanded its range with the introduction of a new Orange flavour. Blending oranges and blood oranges, the drink provides a fruity, nostalgic and refreshing flavour profile for consumers to enjoy, according to the brand.

Virtue Clean Energy – Orange contains 80mg of 100% organic caffeine derived from green coffee beans, plus B-vitamins (B3, B6, B7, B12). Virtue Drinks contain zero sugar & zero calories, made with all natural ingredients. The drinks are certified Carbon Neutral, non-HFSS, BPA-free, vegan and contain nothing artificial. Each can sold contributes to the conservation of rainforests.

Rahi Daneshmand, founder of Virtue Drinks, said: “As the demand for clean energy drinks accelerates, with more people seeking healthier alternatives to sugary and artificial energy drinks, offering a clear point of difference with Virtue, as the first all natural, zero sugar & calories range, has helped us fast expand our distribution in the UK and internationally.

“Orange is clearly a flavour that delivers on sales and up until now there have been very limited clean energy drink options with orange flavours.” In Sports & Energy drinks, Orange flavoured products are the most popular flavour profile in the category with sales values worth £196m (Nielsen latest 52 weeks, WE 30 July 2022).

Virtue Clean Energy is available in 30 countries globally and listed in leading UK retailers including Sainsbury’s, Morrisons, Spar, Whole Foods Market, Holland & Barrett, Booths, Motor Fuel Group, Planet Organic, WHSmith and Ocado.

The brand is also available in leading stockists across Europe including Casino, Albert Heijn, Musgrave and Carrefour.

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