BCME releases 2011 can market report

The latest annual report detailing European beverage can trends, market performance, consumer behaviour, recycling activity and more has been released by Beverage Can Makers Europe.

The BCME European Can Market Report 2011 provides statistics that show that last year was another positive one for the beverage can market, which enjoyed yet another year of growth in Europe. Drinks cans continue to be a popular choice for fillers and consumers alike.

For fillers, the can offers a 360-degree billboard for brand promotion in addition to recyclability and on-the-go convenience. For consumers, the can offers a drinks pack which keeps its contents fresh whilst remaining cool and trendy.

In Europe, BCME has been working with Metal Packaging Europe to highlight metal as a permanent material that is infinitely recyclable and reusable – a fact now recognised by the European Parliament,

To read the report in full visit www.bcme.org/home

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