Warhol’s artwork featured on soup cans

Campbell Soup Company has released limited edition cans of its tomato soup to celebrate the 50th anniversary of artist Andy Warhol’s 1962 famed work ’32 Campbell’s Soup Cans’.

The cans feature four specially designed labels derived from original Warhol artwork. Each label reflects Warhol’s pop-art style and use vibrant, eye-catching colour combinations like orange and blue, and pink and teal.

When asked why he painted Campbell’s soup cans, Warhol famously quipped, “I used to have the same [Campbell’s soup] lunch every day for 20 years.”

For his first solo gallery exhibition held in Los Angeles in 1962, Warhol exhibited his famous paintings of Campbell’s soup – 32 Campbell’s Soup Cans. Each of the 32 canvases depicted one variety of soup and was displayed side-by-side like cans of soup on a grocery store shelf. The painting helped launch Warhol’s career and ushered in Pop Art as a major art movement in the US.

“Campbell’s Condensed soup is an iconic brand and thanks to Andy Warhol’s inspired paintings, Campbell’s soup will always be linked to the Pop Art movement,” says Ed Carolan, vice president and general manager, Campbell North America. “This Fall, to honour the golden anniversary of his first gallery exhibit, we’ll celebrate Warhol and soup by releasing limited-edition Campbell’s Tomato soup cans and making Andy’s art available in the soup aisle of grocery stores.”

Michael Hermann, director of licensing at The Andy Warhol Foundation, a not-for- profit organisation that promotes the visual arts, added:

“In 1962, Andy Warhol changed the trajectory of contemporary art by depicting Campbell soup cans on canvas. It is only fitting that 50 years later we celebrate the enduring legacy of these two American icons by coming full circle and bringing his art back to the Campbell soup cans that provided him with inspiration.”

The limited-edition cans were produced under license from the foundation.

They will be available in the US from 2 September.

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