Fashionable cans

Fashion designer Jean Paul Gautier is bringing his most famous creations to life across bottles and cans of Diet Coke.

The new ‘Tattoo’ bottle and ‘Night and Day’ cans will be available in Boots in the UK from mid-October.

The third bottle and latest addition to the Love it Light collection, ‘Tattoo’ captures Gaultier’s passion for body art and will be available free when consumers purchase two bottles of Diet Coke in Boots stores.

The iconic Diet Coke can will undergo its first designer makeover, with the limited edition ‘Night and Day’ cans showcasing Gaultier’s famous Breton stripes and lace corset looks.

Zoe Howorth, market director for Coca‑Cola Great Britain, said: “We’re thrilled to be revealing the third bottle in the collection from Creative Director Jean Paul Gaultier, with the launch of ‘Tattoo’ alongside the first ever fashion Diet Coke cans. Jean Paul Gaultier is a great fit for the Diet Coke brand, helping bring a lighter approach to style and fashion to our audience.”

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