Vivaris launched in cans
The low-calorie drink is available in 33cl (11.2oz) aluminium cans. It is aimed at diet-conscious people with an active leisure or sport-based lifestyle.
More consumers are increasingly watching their health and consuming functional foods, i.e. nutritional products and drinks that offer additional health benefits. Hence, isotonic sport drinks too are enjoying increasing popularity. According to data gathered by the market research company Nielsen, this market segment exhibited double-digit growth rates in both revenue and volume sales last year.
Vivaris Sport is available in two flavours – Grapefruit-Lemon and Grapefruit-Lemon Extra – which is enriched with six additional vitamins (Vitamin C, Niacin, Vitamin E, Pantothenic Acid, Folic Acid and Biotin).
“Good taste and healthy ingredients brought together with trendy packaging – the combination that looks predestined for success,” says Marion Moormann, head of marketing at Vivaris. “The beverage can not only offers an attractive design but also, thanks to its indestructibility, certain key benefits to our target group, namely people who are constantly on the move.”