Feel good drink available in cans
A new sparkling energy drink designed to help consumers “feel good and do more” has been launched in 10.5oz Sleek cans produced by Rexam.
Feel Natural Energy has just 15 calories and contains no artificial flavours, colours or preservatives. It is available in three flavours – raspberry lemonade, wild berry and mango passionfruit. Each serving provides a full day’s supply of vitamin C, along with essential nutrients like calcium and vitamin D. It also contains 85 milligrams of naturally occurring caffeine.
“Feel is an altogether different kind of energy drink,” says Brian Turner, president and CEO, Nurish Brands, creator of Feel. “We developed Feel from the ground up to satisfy the demands of health-aware, active individuals – individuals who won’t go anywhere near mainstream energy drinks. There’s undoubtedly a significant ‘need state’ for caffeine, yet more and more consumers desire a caffeinated alternative that makes them feel like they’re doing something good for themselves.”
Nurish Brands chose the Rexam 10.5oz Sleek can because it offers the ideal portion size and is the best way to showcase the label’s eye-catching graphics. The company also benefits from the fact that aluminium cans are fully recyclable.
“Our Sleek can helps their brand stand out on retail shelves while delivering superior recycling benefits, as well as distribution and retail display economics,” adds Rich Grimley, president and CEO, Rexam Beverage Can North America. “This is indicative of our commitment to invest in our capabilities to make sure our customers have the cans they need to build their brand and business.”
Feel Natural Energy is currently available at select retailers throughout Michigan in the US.
