Canned Food UK releases new winter warmer recipes

TV chef, author and food writer, Theo Michaels, is partnering once again with Canned Food UK (CFUK), the consumer campaign by the Metal Packaging Manufacturers Association (MPMA), to launch a second addition to the Can And Graze series across social media for the winter months. The campaign is designed to reframe perceptions of canned food and highlight the versatility, sustainability and convenience of canned ingredients.

Michaels’ Cowboy-themed recipes are designed to inspire UK households to embrace accessible and sustainable cooking for the colder season ahead. By using canned ingredients and simple preparation, these recipes help people stretch budgets and keep tasty meals within reach.

The new Cowboy grazing board brings a hearty theme for winter. Each recipe has been shared on Michaels’ and CFUK’s Instagram pages @theocooks and @cannedfooduk and is also available in full on the Canned Food UK website.

Highlights of the board include:

• Corned Beef Hash – hearty, filling, and packed with flavour.
• Sweetcorn Fritters – crisp on the outside and fluffy inside, made with canned sweetcorn for convenience and sweetness.
• Padron Peppers – a vibrant, healthy starter or side.
• Soda Bread – made with almost only store cupboard items, perfect for mopping up smoky beans.
• Smoky Beans – warming, satisfying, and packed with depth.

Full of warming recipes, it’s crafted to be accessible, nutritious and simple to prepare, making it perfect for the colder months. Following the success of the first Mediterranean-themed grazing board, ideal for hosting summer gatherings and creating delicious weeknight meals, the new board offers a seasonal, comforting alternative.

Now in his fourth year as CFUK’s CANbassador, Theo Michaels builds on the success of previous campaigns like Around the World and Eat like a King. A regular on BBC Morning Live and other major TV shows, and author of nine cookbooks including CANNED and Cypriana, Theo continues to champion creative, practical cooking.

Explaining his support for #CanAndGraze, Theo Michaels said: “Canned foods are affordable, convenient and high quality. They seal in vitamins and nutrients with little need for preservatives and the fact that fresh produce from farm, field or sea is canned within hours means we, as consumers, are helping to play our role in reducing food waste.”

“I wanted the winter themed Can And Graze recipes to deliver bold, smoky flavours and to be full of depth while making sure they can be easily made. The aim was to keep each dish accessible and straightforward, so that everyone can enjoy good food with little fuss.”

The first phase of the Can And Graze campaign has delivered strong results for CFUK, generating growth across its social media platforms. On Instagram, content interactions increased by 412% from July to August compared to the April to June period, demonstrating strong resonation with audiences interested in food focused trends.

The campaign also marks the successful launch of CFUK’s TikTok page. In the first month, the account achieved over 7,000 views, establishing a strong foundation on the platform. (Follow the page at @cannedfooduk.)

To explore the full Can And Graze collection, visit the CFUK website at cannedfood.co.uk or follow @cannedfooduk on Instagram and Facebook.