Hybrid Brandz strengthens global sales team in US and UK

International software company, Hybrid Brandz, has announced the continued expansion of its global sales organisation with key commercial appointments in the US, UK and Ireland.

Hybrid Brandz is an international software company empowering brands, FMCGs manufacturers, design agencies and retailers with artwork and packaging management solutions.

The company’s US sales team with the appointment of Pipere Baldwin (pictured above) as sales manager, joining Heath Luetkens, sales director, Americas. Baldwin comes to the Hybrid Brandz team with over 15 years in the print and packaging space. Her experience in sales and business development enables her to position complex solutions clearly, supporting customers from initial concept through execution, with a focus on quality, speed, and measurable impact. With a collaborative communication style and commitment to exceptional client service, she is driven to empower customers with innovative tools for artwork management and packaging production.

At the same time, Hybrid Brandz announces the promotion of Joshua Allen to sales manager for the UK and Ireland, following the retirement of Greg Heather. Allen steps into the role after serving as a solution architect and presales engineer within the Hybrid Software UK team, where he has been instrumental in both presales engagements and project delivery, including key work supporting Diageo UK. With prior experience also at SGS, Josh brings deep technical expertise and a strong understanding of customer workflows into his new commercial role.

“These appointments reflect the continued growth of Hybrid Brandz and our focus on building a strong, globally aligned commercial organisation,” said Igor Vandromme, VP/GP of Hybrid Brandz. “By appointing Pipere and Josh, both seasoned industry professionals, we are ensuring our customers are supported by teams that understand both the commercial and operational realities of modern artwork and packaging management.”