Depot displays can boost sales
Canned food giant Heinz is encouraging depots to get creative with the way they present key products in a bid to increase sales to wholesalers.
According to the firm “eye-catching” displays of instantly recognisable products help to significantly increase sales.
The latest Heinz in-store competition to support this initiative encouraged wholesalers to be imaginative when displaying its core brands, including cans of Heinz Beanz, Heinz Tomato Soup and Heinz Spaghetti.
The winning depots were: Bestway Croydon, Leicester, Birmingham and Luton and Batleys Birmingham, Southampton and Nottingham.
Buyer for Bestway depots, Haleem Sadiq, said, “We understand how important it is to stock products in a way that catches a retailer’s attention and fully support this type of initiative.
“Our staff’s hard work has definitely paid off and I’m delighted Heinz has chosen four joint Bestway winners, as this shows there were so many great displays to choose from.”
Parminder Walia, Heinz convenience development manager, said: “As the standard was so high we couldn’t pick just one winner, the Bestway winners were worthy of joint first place with their impressive creative displays.
“This competition was a fun way to ensure the Heinz brand was at the forefront of retailers’ minds when looking for new stock in-store. It also reinforces the fact that displays are an important sales tool within depots, helping to drive visibility for retailers.”