Belgian soccer stars get canned
Superstar footballers from Belgium are to appear on cans of the country’s favourite beer.
High profile players, including Manchester City defender Vincent Kompany and Chelsea midfielder Eden Hazard, feature alongside their international colleagues on cans of Jupiler.
The beer is the top seller in Belgium and sponsors the country’s national league.
According to the website the campaign is aimed at creating something ‘real men’ can collect.
It says, “Men do not collect stamps or coins. No, real men collect limited edition cans of Jupiler.”
