Crown launches new sleek 425ml in Brazil
Crown’s Brazilian arm is to introduce a 425ml sleek can to the country.
Crown Embalagens Metálicas da Amazônia SA, a subsidiary of Crown Holdings claims the new can gives the company the largest portfolio of beverage packaging available in Brazil.
“Beverage brands continue to build their share of the flourishing Brazil market by frequently introducing product innovations and novel packaging options,” says Rinaldo Lopes, president, Crown Embalagens Metálicas da Amazônia SA
“We were the first to offer the 550ml can in Brazil to meet our customers’ demands; the 425ml beverage can is another size which was commercialized to cater to our energy, beer and soft drink customers that want an exclusive format for their brand.”
In addition to these newer formats and the standard 355ml can, Crown manufactures 269ml, 310ml and 355ml sleek style cans in Brazil, which help differentiate brands on store shelves.
Crown also offers larger 475 ml cans, having a total of seven different sizes in its product mix in Brazil.
