SKOL to use aluminium Impact Bottle by Ball
SKOL, the African beer brand, has introduced Impact Bottles made by Ball Packaging Europe to market its SKOL PLATINUM beer in Rwanda.
The Impact extruded bottle will be launched into the growing African market, which is reportedly set to double in size over the next 10 years.
With its entire surface printed in eight different colours, it is hoped the design will appeal to the luxury market. Protecting the product from light and air, the shiny pack also consistently keeps content fresh and quality steady.
The 33cl Impact Bottle targets a young and urban consumer group between the ages of 22 and 28. Mark Mugarura, marketing director at SKOL in Rwanda, is convinced of the benefits of the longneck aluminum bottle: “We always strive to be unique and differentiate ourselves from our competitors. An innovative packaging like the Impact Bottle provides us with a great opportunity to add to our portfolio.”
The Impact Bottle is one hundred percent recyclable and offers advantages for manufacturer and consumer alike: It is light, cannot shatter, chills fast and feels cool. An air cushion absorbs the pressure of carbonation and so reduces the risk of fizzing
Adriana Escobar, product manager at Ball, added: “Our Impact Bottles have a premium appeal. In addition, they are absolutely lightproof and act as a shield for sensitive beverages, protecting the quality of the product perfectly and hence allowing the consumer to indulge in a thorough brand experience.”
The bottles are made of aluminium and are available in sizes: 33cl – 50cl short neck and 33cl – 47,3cl long neck.