Perrier launches in new Slim Cans
Perrier, a UK-based sparking water brand owned by Nestlé Waters’, is launching in 33cl Slim Cans. The move takes place amid research that shows that Slim Cans are the preferred format amongst consumers.
Emma Lewis, assistant brand manager for Perrier, explains: “As the only sparkling water sold in a can, Perrier is in a unique position to drive packaging innovation, which in turn offers us new ways to engage consumers and ensure stand out on shelf. The introduction of the Slim Cans is part of a wider strategy to drive brand relevancy and recognition amongst our target market of 25-35 year olds as they seek convenient sources of healthy hydration on-the-go.”