Rexam and Jim Beam team up for World Cup Cans
Rexam has collaborated with Jim Beam Germany to produce limited edition World Cup cans. The new designs will be featured on Jim Beam Bourbon and Cola 330ml and are creating using Rexam’s Editions technology that allows multiple designs of the same label to be printed simultaneously on one pallet.
Aiming to encourage consumer engagement during the tournament, the cans also offer a ‘collect and win’ promotion with a red coloured tab showing a unique promotional engraving underneath.
Sabine Milewski, marketing director Beam Deutschland says, “We chose to work with Rexam because of its unique Editions™ technology, making our vision of four different can designs possible. The World Cup is a huge occasion and we’re delighted to be part of it with such an innovative can.”
The Jim Beam cans are now available to consumers in Germany, stocked across all major German retailers.