Crown Holdings releases 2013 Sustainability Report

Crown Holdings has released its 2013 Sustainability Report. The new report is the company’s second review of developments in its sustainability efforts from an economic, environmental and social perspective.

According to the report, in 2012 more than 1.3 million tons of tinplate steel was recycled by the economy as a whole. In addition, according to the Steel Recycling Institute,  a package made of recycled steel reduces greenhouse gas emissions by 75% over a package made with new steel, with each ton of recycled steel saving 2,500 pounds of iron ore, 1,400 pounds of coal and 120 pounds of limestone.

“In addition to being 100% recyclable, steel can be used again and again with no loss in performance or quality, which contributes to the high recycling rate of steel food cans,” said Hella Gourven, marketing manager, Crown Food Packaging North America. “The European Union recently listed metal as a Permanent Resource in new legislation, recognizing that steel cans never need to be downgraded to less demanding uses after recycling.”

Highlights from the report include Crown’s support of the dynamic Cans Get You Cooking campaign, designed to remind consumers of the benefits of cooking with cans, and the launch of the first annual Crown Chairman’s Sustainability Awards in 2012 to recognize outstanding leadership at the company’s manufacturing facilities in the areas of economic, environmental and social responsibility.