Crown offers 550ml beverage can
Crown Embalagens Metálicas da Amazônia S.A. (Crown Brazil), a joint venture of Crown Holdings and Évora S.A. of Porto Alegre, Brazil, is now offering a 550ml beverage can that brands can use to leverage the growing culture of sharing beverages.
The can enables consumers to easily share their beverage with friends or family, yet retains the same diameter as a traditional 350ml beverage can to make it easy to hold for those who prefer to consume the drink alone. As an added benefit, the standard size enables it to be paired with Crown’s full range of beverage ends and allows drink manufacturers to make the larger cans without requiring any investment in new filling and seaming equipment.
“Crown is a leader in the market when it comes to anticipating new trends and meeting changing consumer preferences for new beverage can formats,” states Djalma Novaes, president of Crown Embalagens Metálicas da Amazônia S.A. “The 550ml can size is a perfect example of how we were able to partner with brands to bring innovative new options to the Brazilian market.”
Another marketing first by Crown Group. Could be very effective for the
Indian market where the most popular beer bottle size is for 650 mls.But Crown Cork & Seals do not have a manufacturing plant in India. Not sure how this concept will be taken forward.
Amitava Ghosh