Carlsberg selects Rexam cans for festive launch

Carlsberg has selected Rexam’s 1 litre and 750ml King for a launch of limited edition Christmas cans of their Tuborg Pilsner beer. Rexam’s 1 litre can is the largest two piece aluminium beverage can available on the global market.

Dr. Linda Boos, director of corporate communications and CSR Carlsberg Germany GmbH says, “Working with Rexam last year was a fantastic success. Rexam’s King Can allows for large 360° branding, giving us maximum visual impact at point of sale, which is particularly important over Christmas. We’re always looking to improve the experience for the consumer and Rexam’s King Cans are a sociable size, encouraging sharing.”

Produced out of the Naro Forminsk plant in Russia, the cans are available in Germany throughout December.

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