Mahou Spanish beer in Rexam cans
Rexam has partnered with Spanish beer brand Mahou to create promotional cans in support of its sponsorship of Spanish football club, Real Madrid.
The cans use Rexam’s Editions technology (patent pending) that allows for eight different designs on the same pallet. In this case the cans feature t-shirt designs of some players from the Spanish team.
Niall Brennan, international marketing manager from Mahou says, “As Rexam was the first manufacturer to develop the innovative Editions technology, we felt it best placed to help us develop a limited edition can. We wanted something really special to honour the team we sponsor to provide stand-out on shelf and are delighted with the cans, which are sure to engage all fans.”
The 50cl cans were produced at Rexam’s Milton Keynes plant in the UK and were available in Chilean retail channels as a limited edition issue.