Record year for can sales
Canadean, the market research company responsible for compiling Beverage Can filling figures for BCME, has confirmed that 2014 was a record year for can sales, with an impressive 63 billion cans filled across Europe.
Highlights of the research includes:
– Carbonated Soft Drink (CSD) fillings increased by 5%
– Beer fillings increased by 2%, which is good news considering an overall drop in beer sales of over 1% across the European region
– Share of canned beer fillings in Europe now represents 22% of total beer sales.
Norman Lett, BCME marketing committee chairman, says, “This solid increase represents a very positive performance for the Beverage Can market and presents further evidence of how Brand owners and Consumers continue to select Beverage Cans in preference to other packaging formats. We expect to see this trend continue in 2015.”
Iain Percival, BCME chairman says, “Cans are the pack of choice for numerous consumption occasions across the whole range of Carbonated beverages, as they provide convenience, product quality, high efficiency and infinite recyclability.
The continued improvement in Beverage can recycling rates across Europe suggests that the industry’s recycling programmes, such as Every Can Counts, are having an impact on consumer behaviour.”