‘Share a Kiss’ campaign
Rexam has partnered with Coca-Cola HBC Italia to create a range of limited edition cans for the Coca-Cola Italia ‘Share a Kiss’ summer campaign. The standard 330ml cans use Rexam’s Editions technology which allows for up to 24 designs to be printed simultaneously on a single pallet.
The personalised cans display 12 different Italian terms of endearment, including ‘Bella’, ‘Stella’ and ‘Numero 1’, designed to encourage the target audience of teenage girls and boys to ‘Share a Kiss’ this summer.
The cans, produced out of Rexam’s largest Italian plant, Nogara, are available until September in vending channels across Italy (excluding Sicily).