norway
Rexam designs cut-out tab for Carlsberg
Rexam has been selected by Carlsberg to design a cut-out tab using the Hop leaf, part of the original Carlsberg logo designed by Danish artist Thorvald Bindesbøll in 1904. Produced out of Rexam’s Recklinghausen and Mont plants, the tabs will be available on all 33cl and 50cl cans. It will be first implemented in Norway […]
Can recycling rates rise again
The overall recycling rate for aluminium beverage cans in the European Union increased by 2.4% to 66.7% in 2010.
New tabs create tough image
Norwegian beverage company Mack has chosen Rexam Beverage Can Europe to create a unique polar bear cut-out tab for its newly designed Arctic Beer series. Rexam worked closely with Mack to create a new can design that has a strong appeal to young urban males aged between 18-35, in particular positioning the series as a beer for the tough and adventurous.