Rexam designs cut-out tab for Carlsberg
Rexam has been selected by Carlsberg to design a cut-out tab using the Hop leaf, part of the original Carlsberg logo designed by Danish artist Thorvald Bindesbøll in 1904.
Produced out of Rexam’s Recklinghausen and Mont plants, the tabs will be available on all 33cl and 50cl cans. It will be first implemented in Norway across Carlsberg’s beer can range with a view to rolling it out to other markets at a later date.
It is hoped that the silhouette of the green Hop Leaf will reinforce Carlsberg’s dedication to quality and add value by boosting consumer perception in the 20-45 year old target audience.
Giorgio Grimaldi, senior innovation manager for Carlsberg says, “The Hop Leaf is a symbol of the quality and purity of the ingredients that go into making the best beer in the world and Rexam offered us an innovative and unique way to incorporate it into our can designs, providing us with a bespoke product with great stand out on shelf.”