Coke

Diet Coke gets new look

Limited edition cans of Diet Coke have hit the shelves in America. The latest evolution in Diet Coke’s iconic ‘Stay Extraordinary’ campaign features a modern new look for fall on the Diet Coke aluminium can and a series of new adverts on television and out-of-home.

Can & end making, Filling, Metal decorating, Sustainability

Coca-Cola 25cl can

Interactive cans from Coca-Cola

Ball Packaging Europe and Coca-Cola have joined forces in an effort to carve out a place for the beverage can as a versatile accessory for young people in Germany. The 25cl sleek cans create a mobile link between music and refreshment.

Can & end making, Filling

New advertising campaign for canned drinks

Can maker Ball Packaging Europe (BPE) has launched an advertising campaign using new media. Partnering with retailers, Ball has launched an eye-catching print campaign with a smart phone-activated video clip in Germany.

Can & end making, Filling, Metal decorating, Sustainability

Diet Coke cans help raise awareness of American Heart Month

Diet Coke has released limited-edition cans and bottles in recognition of American Heart Month, which is taking place throughout February. The company has released the packages, which feature a stylized stick figure waving a heart flag in support of The Heart Truth.

Can & end making, Filling, Metal decorating

Crown’s laser-etched tabs used for World Cup promotion

Can maker Crown has revealed that laser-etched tabs used on Coca-Cola drinks cans as part of its FIFA World Cup promotion in the Middle East, could be used on other beverage brands around the world. Coca-Cola launched its 2010 FIFA World Cup promotion on beverage cans using the tabs from Crown Bevcan Europe & Middle East.

Can & end making, Filling

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