I’m rapidly approaching three months in the role and it’s been a hectic, but very enjoyable time nethertheless. From my relatively short time within the industry so far, I’ve learnt the following caveats are essential if wanting to be successful:
- Deadlines: A deadline is not worth the paper it is written on. This industry travels a lot granted, but perhaps it’s to test the newbie? Note to self, I must give people ample notice.
- Alcohol: I survived my first trade show event but I must polish up on alcohol intake. Before midnight is strictly forbidden, a three-line whip.
- Embargoed: Nothing sends a shiver down the spine of a hack quite like the ‘embargoed until’ phrase. This industry loves them, but I’m surely not the only one who thinks, “well don’t send the press release out then”…
- “You can’t kid a kidder”: This industry is full of individuals who have forgotten more than I’ll ever know. You’ve got to know your stuff.
- Invest in another passport: The travel is pretty intense so make sure you have another passports for emergencies. I wish I had taken this advice in my last job where I allowed my girlfriend to wash my jeans with my passport in the back pocket. Cue passport ruined and a missed trip to Orlando. Lesson learned!
- Be nice: I have heard the metal packaging trade described as an incestuous lot on more than a few occasions. Be nice, you’ll never know when your paths may cross again.
I think if I adhere to the above, I shouldn’t go too far wrong. If you have any CanTech essentials, feel free to email me and I’ll be sure to give them a mention.
The March issue goes to print later this week and there is plenty to look forward to including a three-piece versus two-piece can debate from Evert van de Weg and Can Man comments on monopolies within the industry.
I look forward to your comments.
Alex Fordham, editor