Every can counts in Calabria

Every Can Counts brings us a summery story of an initiative between the agency for the Regional Marine Parks of Calabria, CIAL – Italy’s consortium of aluminium packaging, and Coca-Cola, for the collection of beverage cans on the beaches of the Calabrian coasts in Italy.

The project is called: In the marine parks of Calabria…every can counts.

Equipped with special backpacks, during this month and next, the project supporters are moving along the beaches, streets and squares of the identified locations. Their dual objective is the recovery of empty beverage cans (while encouraging consumers to keep public open spaces clean) and raising awareness, among residents and tourists, of the importance of the circular economy, and promoting good practices for proper waste disposal.

Around 100 small waste separation and recycling areas have been set up on the beaches, with dedicated bins for the separate collection of cans, marked by a customised sail so that bathers can recognise the areas accredited to the project.

The cans collected during the two months of activity will be used to create some Riciclette (the now iconic city bikes made with the equivalent of 800 recycled beverage cans), which will be donated by CIAL, Coca Cola and Ente per i Parchi Marini Regionali to the municipalities involved, for use in the implementation of their sustainable mobility projects.

The Agency for the Regional Marine Parks of Calabria was established in 2018 to protect and enhance the extraordinary biodiversity of Calabria’s marine and coastal environments, a treasure trove of biodiversity to be guarded and preserved for future generations.

The results of the In the Calabria Marine Parks…every can counts campaign will be announced during the annual European Sustainable Mobility Week from 16 to 22 September.

The Every Can Counts initiative, active in Italy since 2019, is part of the much broader European project Every Can Counts, which today brings together 19 European countries with the aim of implementing and promoting the collection of aluminium cans in places other than homes, such as parks, beaches and tourist resorts, and also (for example) during major sporting and cultural events.

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