What’s a can opener?
Last night I had to reach for an object that I had hitherto thought of as obsolete – my can opener.
In a world that is geared towards convenience I actually found myself feeling slightly put out by the inconvenience of turning the lever. It sounds lazy doesn’t it? But should the industry be looking to use easy open ends across the board?
I wondered to myself whether or not this element would affect consumers’ choices when buying canned goods in the shops and from my own experience I have to say it would.
Take any canned food item, tomatoes for instance, and ask yourself whether you would mind opening that can with an opener. I am almost ashamed to admit that I would choose to spend more money on a can with an easy open end, rather than resort to my can opener.
It’s bad isn’t it? But how many people would feel the same way?
I’d like to hear your opinions on the matter and how you think it affects consumers’ purchasing decisions. What are the pros and cons of a traditional end versus an easy open?
Please send your responses directly to Richard@bellpublishing.com and I will publish then accordingly.