Can Creator launches label design option
The Can Makers has launched an enhanced version of its popular Can Creator (www.cancreator.com) app for craft drink brands. For the first time, drink brands and designers wanting to visualise and share their creations in 3D, can apply artwork to a label template for virtual application onto a 33cl can. They also have a new option to test their design on a black, as well as a silver can.
Currently celebrating its fourth year, Can Creator was the world’s first free 3D drinks can design app. The app’s new capabilities reflect an expanding can market. Over the last two years, the demand for craft beer in cans has driven the launch of affordable, short run and mobile canning companies which offer brands the option of direct-to-can printing, or labels. Can Creator’s new label template enables brands to test their designs and choose between both formats.
Can Creator can be used by anyone; there’s no need for complicated or costly software or expert technical knowledge. It is perfect for craft drink brands that want to build design concepts at speed and who may not have a retained design agency.
Martin Constable, chairman at the Can Makers, said: “Since its launch, Can Creator has proved a popular and powerful tool for brands and designers. With a growing marketplace, the time was right to give the app a facelift and promote the new design options available. The can is the coolest pack for craft drinks right now; coloured cans and labels are playing a significant role in the design strategy for many brands.”
As well as different can sizes, colours and the choice between print-to-can and the new label template, Can Creator gives brands the chance to explore innovative printing techniques, such as heat sensitive thermochromic inks and tactile finishes. Once designs are complete, the can be rotated and viewed from every angle, snapshots can also be taken, downloaded and shared easily amongst collaborators. Files may also be saved for future use.
Constable added: “We are launching the refreshed Can Creator to coincide with SIBA BeerX, one of the most significant events for craft brewers in the UK. This year, for the first time, the exhibition features a can bar, and cans are being used by an increasing portion of the association’s membership. This is just the start of the trend. Due to the huge benefits the can offers: its recyclability and it ability to maintain the integrity of beer for the consumer, keeping it fresh, sealing it from light and air and making it quick to chill, we expect more brewers to embrace the format in the months and years to come.”