Falcons help Novelis promote aluminium recycling
Novelis, a leading producer of rolled aluminium and the global leader in beverage can recycling, is teaming up with American football team the Atlanta Falcons, to promote aluminium beverage can recycling.
Falcon’s fans are invited to a Novelis tailgate party prior to the 15 December game between the Falcons and the Jacksonville Jaguars at the Georgia Dome. The Novelis party will take place at Falcons Landing outside the Dome from 5 to 8 pm. Helping to host the event will be Joe Cahn, the self-proclaimed commissioner of tailgating, who is crossing the country in his RV as part of the Aluminium Association’s Can Crusade to bring the message of aluminium recycling to fans at 17 NFL stadiums.
The Novelis tailgate party will also be attended by popular Falcons fullback Ovie Mughelli, the Falcons cheerleaders, team mascot Freddy the Falcon, and Novelis’ own aluminium-themed mascot, Can Man. The commissioner will also be handing out Can Crusade t-shirts, hats and other promotional items. The party is free and open to the public.
“We are excited to join with the Falcons in bringing our recycling message to hometown football fans right here in Atlanta,” says Derek Prichett, vice president of global recycling for Novelis. “Recycling is big business for Novelis and an important part of our sustainability platform. We recycle about 40 billion aluminium cans every year – that’s enough to stretch from the earth to the moon and back more than six times.”
Novelis supplies high quality rolled aluminium products for many of the world’s top brands, including beverage companies Coca-Cola and Anheuser-Busch. Novelis’ can recycling operations worldwide keep 1.2 billion pounds of aluminium from going into landfills each year.
