Metal Packaging Europe joins forces with Canstruction
Metal Packaging Europe has entered into a license agreement with food charity Canstruction.
Based in Atlanta, US, Canstruction has hosted many events showcasing statues made entirely of filled food cans, which are then donated to charities. It is hoped that these two parties will jointly accelerate the Canstruction activity across Europe in 2018, with new structure designs available for roll-out.
Metal Packaging Europe and Canstruction first joined forces in 2017 with events in Madrid, Lisbon and Istanbul where a guitar statue, made out of more than 1,000 tuna cans, triggered immediate positive feedback from the industry and its customers. The three events combined allowed over 7,000 filled cans to be gifted to local food banks.
This year, Metal Packaging Europe intends to further increase the scope. A seahorse and fish structure will be created, as well as a structure replicating the “Metal Recycles Forever” logo that is being increasingly used on cans to communicate the endless recycling potential of metal packaging.
These designs will put a visual spotlight on how cans, with their strength and natural preservation properties, contribute both to saving food and providing nutritious, safe and tasty meals for consumers.
“Since its creation, Canstruction has gifted over 32 million kilos of food worldwide to hunger relief organisations, with more than 12 million cans donated in 2017,” said Carrie Kirk, president of Canstruction national headquarters.
Ellen Wauters, communications director of Metal Packaging Europe, added: “We are proud to be connected to Canstruction. It is an outstanding programme to highlight the important role cans play in bringing nature’s goodness to consumers’ homes. Their creative concept combined with our members’ knowledge of the canned food value chain will offer many opportunities to further develop our industry’s corporate and social responsibility credentials.”