Coopers to can its Sparkling Ale
Coopers Brewery is packaging its Sparkling Ale in cans for the first time in its 157-year history, following demand for cans sparked by the growing craft beer sector.
The South Australian family-owned brewery will release its Sparkling Ale in bright red 375ml cans in mid-August to coincide with the canned release of its new XPA.
Coopers marketing and innovation director Cam Pearce said the can format for crafted beer was increasingly popular.
“Every year, the Great Australasian Beer Spectacular (GABS) event goes out to beer lovers with the GABS Hottest 100 Aussie Craft Beer survey,” he said.
“The results from May this year, with a record 31,000 people casting votes, was that 77 of the Top 100 beers in the survey were available in cans, compared with only four in 2014.
“Coopers Original Pale Ale, Session Ale and Coopers Sparkling Ale all made the Top 100.”
Pearce said a preference for cans was no longer driven by occasion only but were the first for many beer drinkers, particularly craft beer lovers.
“Since we launched Coopers Original Pale Ale in cans, there has been a groundswell from consumers for the release of Sparkling Ale in cans as well,” he said.
“We listened to the calls and have responded accordingly.”
Sparkling Ale and XPA join Coopers Original Pale Ale, Session Ale and Mild Ale in cans. Coopers Stout, Celebration Ale and its seasonal release Vintage Ale will continue to be only available on tap and in bottles. Coopers Sparkling Ale is still also available in the traditional brown bottles.