Pepsi Twist gets a new look

Pepsi Twist has been given a new look after being packaged in Rexam’s Fusion aluminium bottles.

The original lemon flavoured cola from PepsiCo Italy has been repackaged and launched for a trial run in Italy.

PepsiCo Italy has designed the new Pepsi Twist bottle to appeal to young, dynamic consumers, seeking new trends and fashionable drinking solutions. The Fusion bottle offers a striking image and a contemporary feel, with Rexam’s design and printing solutions ensuring the bottle has standout shelf appeal.

Rexam’s Fusion aluminium bottle is lightweight, shatterproof and keeps the drink cool, and sparkling. The bottle is resealable which helps keep the product fresh whilst enhancing the fresh lemon flavour.

Massimo Ambrosini, vice president of PepsiCo Beverages Italia, said: “PepsiCo is always keen on looking out for new marketing solutions and taking on challenges to bring innovation onto the market. We very much believe in the potential of the Fusion bottle for out-of-home consumption and have chosen our Pepsi Twist drink for this launch as it is the most innovative drink from our range of products.”

Monica Mantovani, sales manager at Rexam Beverage Can Italia, added: “It has been great working with the team at PepsiCo to develop the Fusion bottles for Pepsi Twist, not only do the bottles look fantastic, but they really do enhance the great drink inside.”

Pepsi Twist in Fusion bottles was launched onto the Italian market in early Spring 2012.

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