Canpack gives Regenera cans a makeover
Canpack has collaborated with SSHS Group Hungary to give its Regenera brand a gentle, modern, premium look and feel for its can using subtle colour with a matt finish. Regenera is a fruit-flavoured functional drink made from herbal extracts that sims to combat the side effects of a hangover. It taps into the wellness trend for functional beverages.
“Canpack’s partnering approach gives us the possibility to advise our customers on special effects that match both the story behind their product and the packaging design.” said Stephen McAneny, chief commercial officer at Canpack.
“In case of Regenera we used our matt texture to give the packaging a calm, soothing feel. Canpack offer a selection of varnishes that allow cans to have multiple feels and finishes. Our varnishes can help products stand out for customers both in terms of the way they look and the way they feel.”
“This is a functional drink that required a different look and feel to the usual sports, energy or health drinks, and the matt texture and colour scheme deliver exactly what we were looking for.” said György Sallai, SSHS Group, Hungary.
