Sparkling wine in cans
Accolade Wines has launched four new innovative drinks from the Hardys, Banrock Station and Stone’s brands. The new drinks will feature alongside Echo Falls Spritz in a can, which launched last year.
The 250ml Slim cans, being produced at Rexam’s Gelsenkirchen plant in Germany, are targeted at existing wine drinkers as well as 25 to 35 year old females who are new to the wine market. The range includes two Hardys Bellinis (in strawberry and white peach flavours) and Banrock Infusions, a blend of wine and summer berries. Stone’s Ginger Punch, a mixture of ginger wine and lemonade, is also available in a limited edition Union Jack can.
Clare Griffiths, European marketing director for Accolade Wines, said: “We are passionate about innovation, and with the launch of these new cans from some of our most recognisable brands, we are spearheading the creation of a new category which will open wine up to new consumers. Our new cans, offer a level of convenience in the wine market that currently hasn’t existed in the wine category with trusted recognisable brands and we hope consumers, new and existing, will embrace the range as they have done with our top selling brands.”
Gary Aslam, European customer services, sales and marketing director at Rexam Beverage Can, added: “It is great to see the expansion of the wine cocktail range – we have enjoyed working closely with Accolade Wines to bring these cans to market and to develop this new category together. The convenience and portability of cans makes it possible for consumers to enjoy these great new products for a variety of drinking occasions.”