McCall Farms highlights canned food benefits
The company, which is based in South Carolina, has worked with Crown since 1954 when the McCall family decided to build a 5,000 square-foot canning operation.
McCall Farms is now working on a project to highlight the nutritional benefits of canned food on its labels. Each label will have a ‘Can fact’ and a QR code that will direct consumers to the company’s website for more information.
The company also plans to print the official “Cans: Infinitely Recyclable” logo on its labels in an effort to educate consumers about the environmental attributes of metal packaging.
McCall Farms cans locally grown fresh vegetables, including peas, beans, greens, okra, rutabaga and tomatoes, in southern-style flavor combinations.
“We have always understood the benefits of packaging fresh vegetables and produce in metal cans and have relied on the format to uphold our brand image,” says Marion Swink, co-president, McCall Farms. “Other than eating them fresh from the field, the best and most nutritious way to enjoy vegetables and produce is out of a can.”
Crown and McCall Farms have worked together on a number of innovations including adding easy-open ends to standard three-piece cans for an on-the-go snack.
Crown also helped McCall Farms launch ‘Simple Suppers’, a line of vegetables and flavoured sauces that can be added to meat to create a true Southern meal in minutes.
“Crown is the ideal supplier,” adds Swink. “From a high level of mechanical and technical support to understanding our market, Crown got us into the canning business back in 1954 and they will keep us in business in the years to come.”