Lemon flavoured water available in cans
Vichy Catalán is the only Spanish natural mineral water producer to market its product in beverage cans.
Vichy Catalán Limón is a mineral water with natural lemon flavour. It is being packaged in 33cl aluminium cans produced by Ball.
Vichy Catalán Genuina, a natural mineral water, is also available in cans. By marketing the traditional brand in modern packaging, the company is targeting young consumers aged 16 to 35.
“Vichy Catalán products are where nature and people come together. Natural mineral water in cans is an ideal fit for our corporate philosophy, which is wholly committed to the health and wellbeing of consumers,” says Toni Renart, operations manager at Vichy Catalán.
Myriam Galmés, sales manager Spain, Portugal and Italy at Ball Packaging Europe, added: “Vichy Catalán has a highly capable partner in Ball Packaging Europe. Ball has many years of experience in packaging sensitive products like mineral water in beverage cans.”
The cans are being produced at Ball’s plant in La Ciotat, France.
“Beverage cans keep their contents cool and fresh for a long time, they are unbreakable and they are very light in weight, making them the ideal container for products designed to provide refreshment any place and any time,” adds Galmés. “They also have an image as a cool, lifestyle packaging choice, giving traditional brands and products a means of reaching young consumers.”