Metal paint cans awarded recycling label
Lobbying by businesses on behalf of the green credentials of metal paint cans has been rewarded with a recycling on pack label.
Under new guidelines, after research was backed by the Waste & Resources Action Programme (WRAP), metal paint cans have been awarded the ‘Widely Recycled at Local Council Recycling Centres’ on pack label.
The decision, published in the latest annual OPRL (On-Pack Recycling Label) guidelines released this month, follows research, commissioned by the Metal Packaging Manufacturers Association (MPMA) and leading manufacturer and MPMA member, Ardagh Group, which was verified by WRAP.
The work determined the extent of recycling for empty metal paint cans and found at least 75% of local authority recycling centres accepted them.
Commenting on the award, Nick Mullen, director and chief executive, MPMA, said, “This label sends a clear message to paint retailers and manufacturers that metal paint cans are a front runner when considering sustainable packaging for paint.
“A permanently available resource, metal can be recycled indefinitely with no loss of quality, and through this research and subsequent award, retailers and paint manufacturers can be confident that metal paint packaging is well and truly embedded in the recycling loop.”
Freddie Holloway, UK account manager paints and coatings, who supported the project from the Ardagh Group, explains how the label is being brought to the attention of stakeholders.
He said, “The label underpins further work by the MPMA to encourage metal paint can recycling including the distribution of consumer information literature through selected B&Q stores, HWRCs and local authorities.
“The leaflets highlight local recycling points and present actual paint disposal methods including methods for the drying out of leftover paint and the use of local paint recycling services.”