Ocean Spray launches sparkling pink cranberry in cans
Ocean Spray cranberry juice drinks and dried cranberries brand has launched Sparkling Pink Cranberry, a natural, cranberry-based carbonated juice drink in 330ml cans.
The product has added vitamin C, is low in calories and low in sugar, and aimed at bringing healthier choices to the on-the-go fixture and sales benefits for retailers.
Launching with a core campaign message Bubbles with Benefits, the new natural sparkling drink is arriving into retail at a time when making healthier diet choices is at an all-time high, lockdown restrictions are lifting, more consumers are getting out and about and, as a result, are looking to make impulse purchases from front of store for consuming on-the-go. It is designed to meet the lifestyle and wellness needs of health-conscious women aged 35-54.
Initially available through independent stores, it will then roll out into major multiples as well as a variety of on-the-go format retailers.
Caroline Bethell, managing director for Europe for Ocean Spray, said: “Sparkling Pink has been a long time in the planning and we are extremely excited to finally unveil it at a time when the nation is entering a new phase of positivity following the pandemic.”
