Sauza Agave Cocktails launches competition for Hispanic Heritage Month

This Hispanic Heritage Month (15 September – 15 October), Sauza Agave Cocktails is looking to encourage people to get busy living by spending valuable time with family and friends over flavourful drinks and music, with a competition alongside its canned cocktails launched this spring in partnership with Boston Beer Company.

To honour Sauza’s Mexican heritage and Jalisco roots, Sauza Agave Cocktails is giving ten lucky winners a free mariachi booking during Hispanic Heritage Month through its Que Viva el Mariachi (or Long Live Mariachi) contest.

Sauza Agave Cocktail fans in big cities across the US – Chicago, Dallas, Los Angeles, Miami and New York City – can visit between 17-26 August August to enter to win a two-hour mariachi booking during Hispanic Heritage Month, along with a branded cooler and a $100 gift card. To submit, applicants will be asked to explain how and why they would like to celebrate Hispanic Heritage Month with a mariachi band and enjoy the performance with family and friends. The contest will be open to residents of participating cities who are 21 years of age or older and prize redemption must be within city limits on assigned date and time. Alcohol will not be awarded as part of the prize.

“Sauza took inspiration from its Mexican heritage to craft these bold, indulgent cocktails meant to be enjoyed with family and friends” said Stephanie Kang, senior director of RTD Strategic Ventures at Beam Suntory. “The Que Viva el Mariachi contest allows us to showcase Sauza’s Mexican heritage in a new way, a way that inspires everyone to enjoy delicious drinks along with music that is emblematic of the rich Mexican culture.”

Crafted with agave nectar and real fruit flavour, Sauza Agave Cocktails boast bold flavours in four varieties inspired by the tastes of Mexico: Lime Crush, Tropical Twist Strawberry Breeze and Black Cherry Smash.

For more information about the contest and Sauza Agave Cocktails, visit:

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