Djuce introduces CORE range of canned wines
Image: Djuce
Since launching in 2022, European company, Djuce, has released 17 different limited edition wines in cans, collaborating with top European wine makers like Verget, Meinklang and Heinrich. The brand is now launching a whole new range of natural wine essentials, packaged in 187ml aluminium cans, and equipped with the name ‘CORE.’
“We want to make great natural wine accessible, affordable and sustainable for everyone. To be able to offer this quality of wine in smaller servings and at such a moderate price is our biggest – and in terms of physical size, smallest – feat yet. The playfulness of the smaller one-glass-size cans is also perfect for the restaurant, dance floor, buzzing dinners, or your back pocket,” said Pontus Lindqvist, head of wine at Djuce.
The range features five wines – a juicy orange wine, a crisp white, a fizzy white, a light-bodied red and a rosé spritz. All of the CORE wines are made in Italy, unfiltered, and with minimal levels of sulphites. Visually, the smaller sized cans feature plenty of clean aluminium space, alongside five different animal-head characters, designed exclusively by Stockholm artist, Johan Alenius.
“We made one of our first limited wines with Johan and his mouse illustration. People just seem to instinctively love that artwork, so when we started talking about designing our own permanent collection, it felt natural to involve Johan and his characters. The characters also offers a playground to develop the characters and expand the Djuce CORE universe over time,” commented Victor Köhler, creative director at Djuce.
The Djuce CORE is live now at djuce.com and sold in a mixed pack of 12 cans priced at €59 with free shipping. The lineup can also be found in selected stores and restaurants in the UK, Sweden, Denmark, Belgium, Netherlands, Ibiza, Latvia and soon to be launched in the US.
