Britvic opts for AMP can end for new Tango Mango
Image: AMP
Ardagh Metal Packaging (AMP) Europe has announced its collaboration with Britvic Soft Drinks and the launch of the innovative H!GHEND design for the new Tango Mango cans.
The can, featuring a unique combination of the Tango brand and Ardagh‘s H!GHEND technology, is set to captivate consumers with its eye-catching design and packaging, say the companies. The 330ml standard can, adorned with the new H!GHEND design and a matte finish, promises to elevate the consumer experience through its visually striking appearance.
“Decorated beverage can ends were presented as a concept by Ardagh, and we thought it would be the perfect fit for our launch of Tango Mango,” said Victoria Burridge, brand manager at Britvic. The collaboration with Ardagh‘s graphics team resulted in the selection of a unique mango graphic, seamlessly integrated with the can’s overall artwork that allowed Britvic to bring their vision for Tango Mango to life.
Burridge added: “The H!GHEND designs truly complement the bold and vibrant nature of our product and not only enhances the visual appeal of our packaging but also aligns seamlessly with the Tango brand’s essence, adding a new dimension to the consumer experience.”
The Tango Mango design follows the principles of Britvic’s rotational flavour strategy, Tango Editions. This strategy combines bold tastes with striking pack designs, with the H!GHEND can ends providing enhanced visibility for the flavour descriptor ‘The Tang’. “We’re all about creating eye-catching packaging that grabs the consumer’s attention to promote sales,” stated Mike Cunningham, packaging development manager at Britvic. “With innovation being a key category driver for fruit flavoured carbonates, we are committed to continuing to innovate in this space.”
The Tango Mango cans debuted in the British market on 1 February 2024. The release primarily targets symbol groups, independent retailers, and wholesalers, strategically positioned within Britvic’s portfolio for immediate consumption.
