Perrier goes pop art
Perrier is launching a limited edition Andy Warhol can to mark its 150th anniversary.
The pop art styled range will be available in stores from late May.
Four different designs, featuring the artist’s distinctive use of paint, colour and style, are being rolled out across the Perrier range, including the 33cl cans.
Giacomo Giacani, senior customer marketing manager Perrier UK, said, “Perrier is a brand known for its style and these great Andy Warhol inspired designs are a great way to celebrate our 150th anniversary.
“With summer on the way, Perrier is a drink that can be enjoyed on-the-go and at home. This colourful range will really give Perrier stand out on-shelf and catch the eye of consumers.”
The launch is inspired by a collaboration between Andy Warhol and Perrier in the 1980s when the artist created an advertising campaign for the brand.
This 2013 partnership will support the Andy Warhol foundation, one of the world’s leading funders of contemporary art.