Carlsberg Denmark selects Rexam to produce four new can designs

Carlsberg Denmark has selected Rexam to produce four new can designs celebrating Carlsberg’s sponsorship of the Barclays Premier League.

The limited edition 33cl cans are produced at Rexam’s Fredericia plant by combining two designs on parallel lines, which are mixed before palletising to deliver four designs simultaneously. The designs show images of football fans in ‘Barclays Premier League’ strips, highlighting the brands strapline ‘that premier feeling’.

Commenting on the limited edition can designs, Rasmus Bendtsen, Carlsberg Pilsner Denmark brand manager says: “We are proud to be the official beer of the Barclays Premier League and wanted a can design to communicate this. We looked to Rexam as we have a longstanding relationship with the company and appreciate their innovative design techniques. We are pleased with the outcome and feel it captures the excitement of the Barclays Premier League perfectly.”

The promotional design will replace the traditional Carlsberg design for a limited period and will be available to buy in multi-packs in Danish retail and convenience stores from March 2014.

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One response to “Carlsberg Denmark selects Rexam to produce four new can designs”

  1. Victor Deeb says:

    Contaminants in Our Food and Beverage

    Beverage and or Beer consumers expect the product they drink to be free of health problematic contaminants. Food cans are a long standing technology that provides the consumer the enjoyment and nourishment of these products, however, the food can package can contain problematic health risk contaminants.

    We have been accustomed to feeding our infant children sterilized food from baby food jars, but these jars can contain chemicals that simulate hormones, and affect a child’s physical development.

    Currently many canned beverages, plastic polyester bottles; especially those that are post pasteurized, canned vegetables, and baby food jars, contain contaminants extracted from the internal container coatings and or closure coating and/or sealant, in the case of baby food jars.

    Currently beverage and food can makers are evaluating alternative inside can coatings, but these also are not free of contaminants:

    1) A polyester which might contain Phthalic acid / Anhydride, Melamine, and Formaldehyde, a Carcinogen, and Butyl Cellosolve. All health risk chemicals; including cancer.

    2) Acrylic resin based coatings using Melamine Formaldehyde, and Butyl Cellosolve.

    3) In contrast, a solution has been developed having No health hazard contaminants, such as: No Melamine, No Formaldehyde, No Acetaldehyde, No Acrolein, No Acrylamide, No Alkyl Phenols & Ethoxylates, No AZO Compounds, No Brominated Flame retardant, No Chlorinated Paraffins, No Creosole, No Dioxins nor Furans, No PVC, No Pthalates No Butyl Cellosolve, No Aromatics.

    Recycling of metal cans / closures containing PVC coatings and or sealants will generate Dioxin, a very powerful carcinogen upon Melting / smelting of, to recover and recycle the metal

    Other technical advantages of this development are:

    Can be made to Super High Solids and or 100% non-volatile content, depending on available application equipment.

    Can be applied by existing Roll Coaters, Spray and or Coil coaters.

    The higher solids, and low specific gravity leads to lower applied COST

    The coating / sealant complies with FDA 21 CFR 175.300, and EU food contact laws

    The finished product can be converted thermally by stoving, within existing Time. / Temp. cycles, UV, EB, or at room temperature depending on the catalyst used.

    The product can be applied with existing commercial equipment, only a simple stirrer is needed to prepare.

    If the coating is applied thicker than usual, on end stock or closure, there will be no need for can end sealant, nor PVC based sealant in closures.

    Also under evaluation,

    A green, based on renewable resources, Zero Hydrocarbon, Zero VOC inside can coating, overcoming previous problems associated with alkyds, is being worked on. With an FDA compliant solvent at super high solids; that can be applied with existing equipment and converted within existing cycles.

    Also cupping coatings for DRD. and Wall ironing of Beverage and or Food cans with built in internal lube

    I look forward to further communications with those interested in such technologies [email protected] 508-460-9448 in the US

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