beer

 

New tabs create tough image

Norwegian beverage company Mack has chosen Rexam Beverage Can Europe to create a unique polar bear cut-out tab for its newly designed Arctic Beer series. Rexam worked closely with Mack to create a new can design that has a strong appeal to young urban males aged between 18-35, in particular positioning the series as a beer for the tough and adventurous.

Rexam invests in Nordic market

Rexam has announced plans to build a new beverage can plant in Finland.
The plant will be located in Mantsala in southwest Finland some 60km north of Helsinki.

Can sales increase in Europe

Beverage can sales increased by 6% in Europe during the first half of 2011 compared with the same period of 2010, according to industry association Beverage Can Makers Europe. Soft drinks were the main benefactors of the good weather conditions with a healthy increase in sales of 8% on the comparable period in the first half of 2010.

Bomb lager launched in cans

US Brewer Bomb Beer Company has launched Bomb Lager in 12oz cans from Rexam. Bomb Lager is a traditional Bavarian Helles made from imported barley malt, noble hops and lager yeast. Each batch undergoes a long, cold fermentation process to produce a delicate and smooth flavour profile with a beautiful head that provides delicate yet firm lacing on the glass.

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Budweiser cans get new look

US brewer Anheuser-Busch has revealed a new design which will be seen on cans of Budweiser. The new look can will roll out of US breweries and into the hands of American beer drinkers this summer, before debuting in markets around the world later this year.

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Molson makes switch to aluminium bottles

Brewer Molson Coors is set to make a switch from glass bottles to aluminium bottles for three of its biggest beer brands. The packaging format switch is at the heart of a £7.3 million rebrand of Carling but Molson is also moving Coors Light and Caffrey’s into aluminium bottles.

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CanTech International